Strada Handbuilt Wheels

Cycling has always been a passion of mine. I can still recall my first BMX back in 1985. It has been a thrill I’ve never been able to shake. Over the years I raced on mountain bikes, road bikes and BMX into my late 30’s. When I got an email from a man “across the pond” looking to start up a cycling company I was thrilled to bring his company to life. I was given a name to work with and nothing else. I’m happy to say that after 20+ years, Strada is alive and well…no doubt in part to the foundations I laid with the initial branding work.